Quality Of Products
Tecno like all other phone manufacturers pride itself over the quality of its devices. But I have seen a lot of their products with broken screens and power switch problem. I sometimes don’t blame them because it is hard to produce a top quality product and sell at a rock bottom price like 12, 000 naira. My last tecno F5 developed a power switch problem with the first year of usage and that made me to switch to another Android based manufacturer.
Over The Air Updates
Yeah, I mean system updates or any other updates that might be necessary. A lot of existing products is still lacking the ability to update over the air. This is the ability to push update to users and have them download and install wirelessly. A lot of Africans are beginning to seriously ask for phones with such ability. They are helpful in fixing bugs quickly and improving the capabilities of the smart phone.
Phone makers like Infinix, blackberry, Samsung and many more are constantly pushing updates to the users of their products. Infinix which is a close competitor has even went a step further by making it latest phone “Infinix hot 2” an Android One device. One of the benefits is that whenever there is an update, it will be made available by Google to the phone ahead of other phones.
The biggest factor that might affect the sales of Tecno products across Africa will be that of competition that now exist in the market. When I bought my first Android four years ago, unless you are going for a product from high end manufacturer like Samsung, there wasn’t much option to choose from. Today, the market is flood with so many Android powered smart phones. Injoo, Infinix, Itel, RLG are all fighting for space with Tecno. Hawaii and Lenovo are also gearing up to take a bigger slice of the same Africa market. XIAOMI will be coming to Africa this month and Nokia is working on a launch with the Android based Nokia C1. There are many other manufacturers that I am yet to mention. The competition is good for the public but might affect the profitability of Tecno.
As the economies of Africa countries continue to grow, the people continue to get richer. This might have effect of the way they shop and the type of device they spend their money on. With improved financial status, a lot of Africans will begin to purchase high end products from Samsung, Nexus, HTC, Iphone and others. An increase in the purchase of such products by Africans will definitely reduce the number of low end and mid range devices purchased by them. A lot of people want to use top quality smart phones but they are restricted by their financial constraints.
The major solution for growth, available for Tecno and other Africa focused Smart Phone manufacturers is to penetrate new markets across Africa and the Middle East. There are still lots of countries within the Middle East and Africa sub regions that is yet to be saturated.
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