Today shopping has become a vital source of enjoyment for people so mostly they look for easy convenience and time saving. Through which peoples are able to purchase many of their needed goods conveniently under reasonable prices as well. For all these purposes people use to visit Shopping Malls (Marts).
Malls are easily reachable for shoppers because they are situated in every city having different branches. One of the benefits of Mall is that shoppers can visit it any time because they are open 7 days in a week and also available for shoppers in public holidays as well.
All over the world people wants an easy way of shopping so their first choice is always a Shopping Mall. In these days shopping in Malls has become a necessity of our life, which completely redefine the normal retail shop, so many countries which are well developed and in developing stage like Japan, Brazil, China, USA, India etc give us remarkable adoption of mall culture, because it has become a central place for shopping, socializing and way of entertainment. Peoples are getting more and more inclined towards a “one stop destination” for their complete shopping desire because Malls provide a large diversity of products to its customers like gift, electronic, groceries, households, perishable and non perishable items, clothing and all useful items.
When it comes to socialization, a mall offers every individual an opportunity to socialize which result in meeting up with old friends or new acquaintances. Usually families feels comfortable while shopping due to a one place destination and they are able to find their all needs their very easily. Now the customers don’t have to finds small different shops for diversified required items just because of availability of Shopping Malls (Marts).
Product quality and variety of products is one of the most important attributes that affect the shopping behavior of customers towards Malls. It creates a convenient environment for peoples to shop at place where varieties of products are available in just only one roof. Now people do not have to go in different areas to buy different products.
If we consider the availability of different brands in Shopping Malls (Marts), this is also one of the most important attributes for customer that affects the shopping behavior of customers towards Shopping Malls (Marts). because it fulfills the need or desire of many customers to acquire the most popular brands. Most of the people that visit Shopping Malls (Marts) are more conscious towards branded products and this create an impact in their decision making.
The internal environment of Malls is one of the most important attributes that affect the shopping behavior of customers. Many customer uses to enter in the malls just to take an overview about the internal environment of the mall which includes the internal fragrance, decoration and coolness of air conditions etc. Also all the physical things appears in surrounding of malls like color, design, structure, architecture of mart etc also affect the consumer behavior towards Shopping Malls (Marts) and these all things influence shopper to stay longer, spend extra money and do unplanned shopping.
While concluding, peoples used to visit Shopping Malls (Marts) because of availability of goods and services that the mall provides to their customers.[fbcomments]
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